< backAlsford Timber
Impact has worked directly with the senior management at Alsford Timber on the repositioning of
their brand.
In a difficult time for the construction industry, Alsford are taking the initiative and aligning their brand with that of the larger national companies, as opposed to the perception of a regional operation. The focus is to improve sales to larger accounts, which they can easily support, and drive revenue.
Impacts strategic and creative teams have been developing clear values and tone-of-voice for
the brand.
New central sales material, with a high focus on quality and service levels, beautifully designed on tactile, FSC material is aimed specifically to appeal to and attract larger client opportunities.
The brand positioning work will continue throughout the year across all customer communication including in-store, direct marketing, livery and digital communication
We have been working with Alsford Timber now for almost ten years. They have always been progressive and prepared to take the initiative so it comes as no surprise they were open to the strategic plan for the brand shift.
disciplines used
Strategy and positioning
Brand values
Tone of voice
Creative
Copywriting
Design and artwork
Digital
Print production
We translate leading strategic thinking into an advantage for your business and your brand through creative and design excellence.