< backAlutec
A client for over a decade, Impact recently enhanced the environmental credentials of the Marley Alutec Brand throughout their entire marketing communications.
Aluminium is extremely green, being a long-life product able to be recycled endlessly.
Due to the target sector, the imagery needs to be highly visual and straight-forward. Impacts desire to create a simply beautiful brand, allowed us to focus on the beauty of nature and link it to this industrial product.
Also key to the project was the development of the logo and, creating an identity for the brand and its four key products.
The new brand was launched at Eco Build and is rolling out through all communications.
We needed to create an image for the brand that was highly visual.
Yes its true, green is an obvious choice to link with the environment. However, we focused on the beauty of the environment and how important green credentials are to us all. This gave the brand a real credibility that has been exceptionally well received at launch and continues to do so with its target market.
disciplines used
Research
Strategy and positioning
Brand values
Tone of voice
Creative
Copywriting
Image Sourcing
Design
Print production
We translate leading strategic thinking into an advantage for your business and your brand through creative and design excellence.