< backRBLI - Balance
RBLI has long experience in helping people with health conditions to find and retain jobs. Through relationships with employers it became clear that they could extend their service to include absence management for large organisations.
RBLI asked Impact to assist them with the strategic positioning for this new offering, to identify their unique differences and create a brand to launch into a competitive market.
After considerable research and analysis, Impact were able to demonstrate the ideal positioning for the new brand, which offered a clear opening in the market that they could truly own.
Balance Absence Management has been launched across a range of marketing collateral including printed literature, digital and advertising.
It’s a great opportunity to help launch a new brand into a niche market.
We were able to demonstrate not only our creativity but also our ability to really understand both the product and the market, ensuring the brand is perfectly positioned.
disciplines used
Strategy and positioning
Brand values
Tone of voice
Creative
Copywriting
Design and artwork
Product development
Digital
Print production
We translate leading strategic thinking into an advantage for your business and your brand through creative and design excellence.