Tight budgets have been a constant theme over the last couple of years. At Impact, we’ve always believed in making every pound work as hard as it possibly can. Our work for Barceló is a perfect demonstration of what can be achieved when you stick to your principles and work up to a standard, not down to a price.

Combining two brochures into one isn’t always straightforward, but we achieved it here without compromising on branding or ease of use. The main challenge was managing all the information coming in from the 21 hotels, feeding it into the studio, then working with the Barceló marketing team to ensure brand consistency.

Although there are two different brochure styles – Standard and Premium – we’ve kept them consistent through the use of images and layout. There’s a lot of brand loyalty within the Barceló customer base, so we’ve been careful to maintain the identity and feel we’ve established over the last few years.