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< backbridge br

In 2009 Impact was asked to develop a complete brand for a newly formed business recovery company founded by some of the leading names in the business.

Following research, the strategy developed by Impact was to create a brand that people and businesses could relate to in times of crisis.

The name, Bridge, literally defines the company's role within any restructuring process and was unanimously chosen by the Board as a perfect reflection of what the company was trying to achieve within a crowded profession.

Followed by an understanding tone of voice and a carefully art-directed identity Bridge BR holds a unique position in its profession where all too often brands are depicted by clichéd text and imagery.

A successful launch in London's Tower Bridge followed by incredible growth, the focus in 2010 is on refined corporate literature and a targeted national advertising campaign.

It's wonderful to be able to create a brand from scratch with no restrictions. Especially within the professional sector.

This meant totally blank sheets of paper and it was deemed that any creative should therefore be strategically led.

With Bridge we were working with a client that really wanted to make an impact and this resulted in us producing an iconic brand within the financial sector.

Business recovery is a very serious time. Often many of the parties involved can be in emotional or unbalanced circumstances looking for a rational and reassuring approach.

Research led us to recommend a name that would be identified by a client base with that of helping the situation rather than adding to the confusion. By subtly placing "Business Recovery" in the form of BR it was a happy coincidence that this worked well with the name.

Working with a good strategic brief can often lead to creative that you know is right. This was the case with Bridge BR. We therefore had the confidence to go much further, quicker, than we would normally meaning the project was completed in the timescales required for a speedy launch.

Creating the tone of voice was also key to this brand and continues to be so as we develop new material to support its continued success.

disciplines used

Research
Strategy and positioning
Naming
Brand values
Tone of voice
Creative
Copywriting
Location photography
Design
Digital
Print production

We translate leading strategic thinking into an advantage for your business and your brand through creative and design excellence.

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