While many of our clients are national and international concerns, it’s always good to work with people in our own backyard. It’s really encouraging to see a local business thriving and expanding – it shows a robustness, vision and passion that we can really identify with here at Impact.

Our instincts and experience, backed up by research, told us that a national campaign wasn’t appropriate for Duncan, so we used the leading regional newspapers for our ad campaign. We also judged that emailing the entire database of a national magazine would be inefficient, so we’ve used highly targeted lists, based on readers in a tightly defined local area.

Ads for individual retailers can be tricky because of the different logos that need to be included. We worked closely with Duncan to make sure we gave due prominence to brands like PING, while ensuring we achieved a creative integrity that held the ad together.