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Having been unsuccessful in finding a suitable creative agency in Cambridge MEPC Granta Park looked outside the region.

In 2009 Impact won a seven-way credentials pitch to work with one of the world's most prestigious science parks, based in Cambridge. Impact won on its ability to provide proven strategically-led creative that delivered results.

Impact was initially commissioned to complete research that would be critical in pinpointing Granta Park's position in the Cambridge Science Cluster. This is something that had never been fully understood by the park and was identified as critical to any brand development.

Throughout 2009 Impact has worked closely with this research to develop a visual brand with real values that has enabled the brand to strongly position itself as a unique proposition within the East of England.

A wide range of material from advertising and corporate literature, through to signage and way-finding on the park itself, is all part of an ongoing plan that will be implemented over 2010.

Working to develop any UK based organisation as World Leading is an exciting strategic opportunity. Combine this with the ground-breaking research developed by Granta Parks enviable clients and you have an exceptional chance to affect change in a region renowned for scientific initiative.

Managing the development of a large range of marketing communications material is one of Impact's key strengths.

Our strategy and creative are what gets us clients. Our delivery is what retains them.

"World leading" has become an obvious cliché. Our approach to the creative was to be understated in showing initiative and confidence. Granta leads, others follow.

It was also important that the park itself took centre stage in the creative, as this is truly a unique place within the Cambridge Science Cluster.

Developing creative initiative within an existing corporate identity (the park is one of eight owned and operated by MEPC) is always a challenging task.

Creating a freshness of design whilst holding true to newly established values was achieved through simplicity of design and leading with one of the two existing corporate colours. This held to the own identity whilst creating a new look and feel that would highlight it as new work.

disciplines used

Research
Strategy and positioning
Brand values
Tone of voice
Change management
Internal culture
Creative
Copywriting
Location photography
Design
Digital
Print production

We translate leading strategic thinking into an advantage for your business and your brand through creative and design excellence.

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