< backguoman hotels
Guoman Hotels was launched in 2003 with one of its flagship hotels, the Cumberland, in Marble Arch. The group now includes The Tower, Charing Cross and The Royals Horseguards, London's newest 5-star hotel, in its portfolio.
Impact was invited to help develop this new brand and proposition within the group and work with the marketing team to deliver this brand new name to a very established market.
Creating the new brand and developing each hotel underneath it as a sub brand has led to truly inspirational corporate identity that allows the beauty of each hotel to shine through.
Impact has worked with the brand since its launch providing strategic and creatively-led marketing communications that have stood the test of time.
Quite simply we have created a beautiful brand for some of the most inspirational hotels in London.
disciplines used
Research
Strategy and positioning
Brand values
Tone of voice
Change management
Internal culture
Creative
Copywriting
Location photography and video
Design
Digital
Exhibition Material
Print production
We translate leading strategic thinking into an advantage for your business and your brand through creative and design excellence.