< backhouse of baby
In January 2010 we were commissioned to brand a baby superstore from scratch and launch it in May with a local and national campaign.
Arguably one of the best consumer campaigns ever created by Impact, House of Baby, and the brand created around it, has taken the baby world by storm with international brands such as Mamas and Papas and Bugaboo buying into it before it was even launched.
Having created the brand Impact developed a copy-led campaign directing consumers to the superstore on a local level and to the website on a national level.
Local radio and Spotify campaigns featuring Kate Pilkington supported locally by extensive outdoor coverage led to a successful launch with an extremely pleasing first weekend in sales.
The campaign now continues locally with an additional national focus on the newly launched website.
A new client by recommendation, Impact was able to demonstrate a wide experience in delivering large campaigns, from brand conception to campaign delivery, in often challenging time scales.
Possibly the most rewarding part of this entire project was House of Baby’s MD declaring Impact had added colossal value to his Brand, by charming his supplier base, before he had even opened his doors.
disciplines used
Research
Strategy and positioning
Naming
Brand values
Tone of voice
Change management
Internal culture
Creative
Copywriting
Location photography and video
Design
Digital
Point of sale
Radio advertising production
Local and national media placement
Print production
We translate leading strategic thinking into an advantage for your business and your brand through creative and design excellence.