< backMarley Plumbing & Drainage Product Launch Brochure
Making a new brand work
Marley is one of the UK’s leading suppliers of plumbing and drainage products. Following its recent re-brand, we were briefed to create a brochure for a new range of Sanitary Systems, due for launch in June 2011. The design had to reflect both Marley’s new positioning as an innovator, and the new brand guidelines.
Our design reflected the preferences of the target audience – mainly architects and specifiers – by incorporating large ‘hero’ images and high-quality in-situ shots. We also included a fold-out product section: under the new brand guidelines, this used photographs of products, rather than line drawings.
To complement the Product Brochure, we produced a Technical Guide and Price List to the same brand template, using colour to give each its own distinct identity. Our creative is now being applied across all Marley’s product ranges.
We’ve worked with Marley for over 15 years, so they knew they could trust us to make their new brand guidelines work. This project represented three months’ work, and involved huge amounts of planning, project management and creative input. The result is a design that’s flexible enough to work across seven different product ranges, yet remain absolutely consistent and on-brand.
disciplines used
Research
Strategy and positioning
Naming
Brand values
Tone of voice
Creative
Copywriting
Location photography and video
Design
Digital
Print production
We translate leading strategic thinking into an advantage for your business and your brand through creative and design excellence.