< backBarcelÓ Hotels Booking Incentive
A rewarding proposition
In common with many hotel groups, Barceló runs an incentive scheme for those booking rooms and accommodation for meetings and other events. We were asked to develop a suite of materials to promote the scheme.
Aimed at the corporate and travel trades, the ads, leaflets and inserts are strong, bold and vibrant. The fonts match those we’re now using in B2C communications to ensure brand consistency.
Given the time and budget constraints, it was important that the strategic and creative work came together quickly for this project. That’s where experience comes in: as well as having the talent within our team, we know the hotel industry extremely well, and understand what M&E bookers really want.
disciplines used
Research
Strategy and positioning
Naming
Brand values
Tone of voice
Creative
Copywriting
Design
Digital
Print production
We translate leading strategic thinking into an advantage for your business and your brand through creative and design excellence.