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< backBarceló Moments

Impact has created a collective brand identity for all of Barceló Hotels Private Events - Barceló Moments

The sub-brand for Charity and Fundraising, Sports Clubs and Societies, Ladies Festivals, Student Balls and Prom Nights, Family Occasions and Private Dining is a first in the major hotel chain sector.

A name based on the highlight of any perfect occasion – those moments we all take away from ever - has developed into a full campaign across the 28 strong hotel group.

Simplistic and stylish art direction and a warm tone-of-voice creates a desire and realisation that a Barceló Hotel is the perfect venue for the success of any occasion.

The brand has also been implemented into a full range of sales and marketing material that carry the global message of the brand whilst allowing each hotel to present venue specific information.

Impact created the entire brand including, for quality purposes, full production of all material required for the launch.

Whilst doing the background research on this project we were utterly surprised to discover this was an initiative rather than the norm. It seems incredible that such a potential revenue driver is not clearly represented by any major group.

With this in mind we decided we would raise the bar so high that Barceló’s competition in this market would struggle to keep up, when, and if they decided to join it.

The opportunity to see the project from naming and branding right through to print production and be able to add influence, based on a sound rationale at every stage, allowed us to take great pride in the project and the very successful and positive feedback from the client.

With no other similar collective brand in the hotel sector we wanted to make the art direction really beautiful. If such attention to details is placed on the marketing material it suggest that the same care is placed on the events themselves.

disciplines used

Strategy and positioning
Naming
Brand values
Tone of voice
Creative
Copywriting
Design and artwork
Print production

We translate leading strategic thinking into an advantage for your business and your brand through creative and design excellence.

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