It's a great opportunity to work with a national brand at a local level. Our understanding of brand and it's importance means we have developed material that is specific and relevant to the local market but meets the strict compliance guidelines necessary both for the client and the industry regulators. With a very marketing-aware client we have been able to create items that set NFU Mutual apart from their competitors.

Producing sun cream is not something you would necessarily associate with a creative agency, however in this instance it was an important piece of the campaign. Often we do provide a service for sourcing ad-hoc materials for our clients as part of an overall campaign. When you see the results its all worthwhile.

Great care was taken over conserving the National NFU brand whilst adapting the creative to a local marketing level. The campaign emphasised the benefit of local knowledge and personal service with the back up of a large organisation, which were key messages we needed to to convey.

Retaining consistent Corporate brand elements enhanced with local flavour allowed us to really create a diverse campaign that has allowed the brand to speak more personally to its market.