what we dowho we arewhats newget in touch

< backRays of Sunshine

Rays of Sunshine Children's Charity exists to grant the wishes of children who are living with serious or life-limited illnesses between the ages of 3-18 who live in the United Kingdom.

Impact has been a strong supporter of the Charity for over six years providing a wide range of services to enhance the charity’s brand and profile.

Producing the majority of material required to market and administer the charity we have advised and enhanced communications such as the quarterly newsletter in both print and email, the ROS press pack, wish pack, event material and general administration material creating a coherent brand and identity across the charity.

As keen supporters, Impact will continue to develop all marketing material to reflect the quality of the ROS brand in the future.

There is no getting away from the value that this charity adds to the many children and families it helps.

Gradually we have worked to develop virtually all the ROS marketing material, keeping in mind that budgets are better spent granting wishes than with creative agencies.

We originally started supporting Rays of Sunshine on a temporary basis but have gone on to work fully with this charity to ensure it gets the best value and return on everything we produce for them.

We are pleased to be able to support the team that work so hard to make a real difference to so many lives.

The charity is well supported by celebrities so we are often working with photography of the Prime Minister, Leona Lewis, JLS and The Saturdays to name but a few. This kind of imagery always makes for great page layout creating charity communications that really get interest.

This year we’ve spent particular attention on their event marketing to enhance value for sponsorship.

disciplines used

Brand values
Tone of voice
Creative
Design and artwork
Digital
Print production

We translate leading strategic thinking into an advantage for your business and your brand through creative and design excellence.