< backThe Tin of Sin

When entrepreneur Laura Jones approached Impact to bring her concept to life she had no real idea of the additional business advice Impact would also offer in addition to top level creative thinking.

The Tin of Sin is a new initiative by a start-up company. When looking to break into the competitive retail market a brand requires “stand out” appeal as well as practical business sense. With the product aimed directly at the High Street, The Tin of Sin had to appeal to buyers instantly.

With nothing more than a name and an idea Impact created an entire brand to launch this new product.

The first step was to give this new brand life. A tone of voice and visual identity were created to give the brand presence and appeal in the retail market. A stylish colour pallatte allows for the development of the range as new tins appear. A captivating logo embellishes the sense of fun generated around this, ever so slightly, cheeky brand.

The Tin of Sin is currently being presented to the retail market via a range of marketing initiatives developed by Impact and has gained immediate success and initial sales are encouraging.