< backWest Kent Extra re-brand
Adding an Extra dimension
A subsidiary of West Kent Housing Association, West Kent Extra provides a range of support services to the Association’s 15,000 or so residents.
The managing director felt that, by 2011, the original logo (designed for the launch in 2003) had a ‘distinctly youth work feel’ that no longer fully reflected the organisation’s work, and we were asked to create a replacement.
Our new logo replaced the original ‘handwriting’ with a clean all-caps font (and reinstated the ‘E’ in Extra) for a more corporate feel. The four rings represent the four key areas of West Kent Extra’s work – Community Development, Resident Involvement, Social Enterprise and Training & Employment – and use colours from Social Enterprise project logos to add consistency.
The new logo appeared on the cover of the Annual Report, presented at the AGM, and is now being transferred to other West Kent corporate documents.
It’s great getting involved in great initiatives, especially when you know you can add value.
The brand we have created, combined with sound strategic advice has given this new product an excellent chance in an extremely competitive market.
The skill now will be to develop the rest of the range whilst keeping the appeal of the initial concept.
disciplines used
Research
Strategy and positioning
Naming
Brand values
Tone of voice
Creative
Copywriting
Design
Print production
We translate leading strategic thinking into an advantage for your business and your brand through creative and design excellence.