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RBLI has long experience in helping people with health conditions to find and retain jobs. Through relationships with employers it became clear that they could extend their service to include absence management for large organisations.
RBLI asked Impact to assist them with the strategic positioning for this new offering, to identify their unique differences and create a brand to launch into a competitive market.
After considerable research and analysis, Impact were able to demonstrate the ideal positioning for the new brand, which offered a clear opening in the market that they could truly own.
Balance Absence Management has been launched across a range of marketing collateral including printed literature, digital and advertising.
Conveyancing Liability Solutions (CLS) is the market leading e-conveyancing company, specialising in legal indemnity and defective title insurance products.
CLS approached Impact to restructure and develop their brand. With incredible initial success their key top selling product was fast becoming more recognised than the brand that created it.
Whilst very encouraging, this created unique challenges when launching further products as the values of this product were causing confusion with those of the brand.
Impact’s strategic advice was to restructure this lead product, along with others, squarely as a sub brand beneath the main brand. After considerable strategic work this was conveyed with a completely new corporate identity.
Brand campaigns were created to communicate the core values of CLS whilst sub brand specific campaigns were created to convey the benefits of the products within it.
With CLS being a company of initiative and therefore often launching key products to the market, the work provided has made each new product launch more cost effective to produce, and clearer to understand, at launch.
When entrepreneur Laura Jones approached Impact to bring her concept to life she had no real idea of the additional business advice Impact would also offer in addition to top level creative thinking.
The Tin of Sin is a new initiative by a start-up company. When looking to break into the competitive retail market a brand requires “stand out” appeal as well as practical business sense. With the product aimed directly at the High Street, The Tin of Sin had to appeal to buyers instantly.
With nothing more than a name and an idea Impact created an entire brand to launch this new product.
The first step was to give this new brand life. A tone of voice and visual identity were created to give the brand presence and appeal in the retail market. A stylish colour pallatte allows for the development of the range as new tins appear. A captivating logo embellishes the sense of fun generated around this, ever so slightly, cheeky brand.
The Tin of Sin is currently being presented to the retail market via a range of marketing initiatives developed by Impact and has gained immediate success and initial sales are encouraging.
Rays of Sunshine Children's Charity exists to grant the wishes of children who are living with serious or life-limited illnesses between the ages of 3-18 who live in the United Kingdom.
Impact has been a strong supporter of the Charity for over six years providing a wide range of services to enhance the charity’s brand and profile.
Producing the majority of material required to market and administer the charity we have advised and enhanced communications such as the quarterly newsletter in both print and email, the ROS press pack, wish pack, event material and general administration material creating a coherent brand and identity across the charity.
As keen supporters, Impact will continue to develop all marketing material to reflect the quality of the ROS brand in the future.
Impact has worked directly with the senior management at Alsford Timber on the repositioning of their brand.
In a difficult time for the construction industry, Alsford are taking the initiative and aligning their brand with that of the larger national companies, as opposed to the perception of a regional operation. The focus is to improve sales to larger accounts, which they can easily support, and drive revenue.
Impacts strategic and creative teams have been developing clear values and tone-of-voice for the brand.
New central sales material, with a high focus on quality and service levels, beautifully designed on tactile, FSC material is aimed specifically to appeal to and attract larger client opportunities.
The brand positioning work will continue throughout the year across all customer communication including in-store, direct marketing, livery and digital communication
Impact has created a collective brand identity for all of Barceló Hotels Private Events - Barceló Moments
The sub-brand for Charity and Fundraising, Sports Clubs and Societies, Ladies Festivals, Student Balls and Prom Nights, Family Occasions and Private Dining is a first in the major hotel chain sector.
A name based on the highlight of any perfect occasion – those moments we all take away from ever - has developed into a full campaign across the 28 strong hotel group.
Simplistic and stylish art direction and a warm tone-of-voice creates a desire and realisation that a Barceló Hotel is the perfect venue for the success of any occasion.
The brand has also been implemented into a full range of sales and marketing material that carry the global message of the brand whilst allowing each hotel to present venue specific information.
Impact created the entire brand including, for quality purposes, full production of all material required for the launch.
Impact has been working with NFU Mutual - Across the Weald to raise its profile to a growing local market for the last five years.
Projects have included regional advertising, direct mail, corporate literature and general marketing material.
As part of NFU's 100 years celebration Impact seized an important local opportunity by brokering a sole sponsorship deal for NFU Mutual for the Wealden Times Midsummer Fair.
Advising on pre-event marketing and also supporting items for the event itself a complete pack was produced including branded sunscreen and scratch card prize draw.
Brand recognition aligned with a local, successful event is the exact opportunity NFU have looked for to enhance their presence to the commuity.
St John Ambulance is the nation's leading first aid charity.
For over 13 years Impact has worked with St John's Commercial Training Division providing strategically-led marketing communications via advertising, direct mail, corporate literature, digital and interactive media.
In 2009 we were commissioned to raise awareness of health and safety training within the St John Ambulance proposition in the 2010 CTD campaign. With such a prominence and recognition in first aid there was a real concern that this important area of training needed to have added emphasis in future work.
Strategically-led, Impact created a link between St John's two core training disciplines, developing them as a single entity.
This created a clear proposition: who better to train in the prevention of than those who train in the cure?
This strategy allowed us to produce inspired creative through a wide range of material including 14 pieces of literature, various direct mail items and digital communications.
Impact also worked with St John to develop a series of interactive pdfs mirroring and enhancing all the corporate literature in the 2010 campaign but having far less impact on the environment; an important part of their Corporate Social Responsibility policy.
Work is now on going for the 2011 campaign.
Impact has been working with Thistle Hotels since 2002, providing a full agency service since 2004.
In 2006 we were invited to pitch against 6 other major agencies to carry out a substantial strategic and creative rebrand. The group was to invest in the repositioning of its brand and property portfolio over a two-year period.
Impact won the strategic and creative roll out of all the marketing material for the transition including interim brand material.
As part of the strategy that included change management, Impact identified the need to communicate the new brand values not only to the external market but also to its internal audience. Without the buy-in of its team the transformation to a 4-star plus offering would only have been in bricks and mortar.
Nicknamed Thistle Culture, a strategic approach was created and executed by a 20-minute DVD, filmed on location in Brighton and Liverpool, an exhibition led road show and a range of literature designed to appeal to a wide range of ages and nationalities.
The Thistle Culture Campaign successfully conveyed its desire to transform the brand to those who would have a huge impact on delivering its success.
Guoman Hotels was launched in 2003 with one of its flagship hotels, the Cumberland, in Marble Arch. The group now includes The Tower, Charing Cross and The Royals Horseguards, London's newest 5-star hotel, in its portfolio.
Impact was invited to help develop this new brand and proposition within the group and work with the marketing team to deliver this brand new name to a very established market.
Creating the new brand and developing each hotel underneath it as a sub brand has led to truly inspirational corporate identity that allows the beauty of each hotel to shine through.
Impact has worked with the brand since its launch providing strategic and creatively-led marketing communications that have stood the test of time.
In January 2010 we were commissioned to brand a baby superstore from scratch and launch it in May with a local and national campaign.
Arguably one of the best consumer campaigns ever created by Impact, House of Baby, and the brand created around it, has taken the baby world by storm with international brands such as Mamas and Papas and Bugaboo buying into it before it was even launched.
Having created the brand Impact developed a copy-led campaign directing consumers to the superstore on a local level and to the website on a national level.
Local radio and Spotify campaigns featuring Kate Pilkington supported locally by extensive outdoor coverage led to a successful launch with an extremely pleasing first weekend in sales.
The campaign now continues locally with an additional national focus on the newly launched website.
Having been unsuccessful in finding a suitable creative agency in Cambridge MEPC Granta Park looked outside the region.
In 2009 Impact won a seven-way credentials pitch to work with one of the world's most prestigious science parks, based in Cambridge. Impact won on its ability to provide proven strategically-led creative that delivered results.
Impact was initially commissioned to complete research that would be critical in pinpointing Granta Park's position in the Cambridge Science Cluster. This is something that had never been fully understood by the park and was identified as critical to any brand development.
Throughout 2009 Impact has worked closely with this research to develop a visual brand with real values that has enabled the brand to strongly position itself as a unique proposition within the East of England.
A wide range of material from advertising and corporate literature, through to signage and way-finding on the park itself, is all part of an ongoing plan that will be implemented over 2010.
For 21 years we have been adding value to UK businesses by positioning their brands, products and services within easy reach of their target markets through strategic, creative and design excellence.
At Impact we believe that it is possible to create an advantage for your brand by employing the principles of design throughout your entire business.
Producing award-winning marketing communications for leading UK businesses we are a niche team of dedicated professionals who believe every client should benefit from working with us.
We work in a number of industry sectors with local businesses and national corporations. Whilst our core client base consists of leading brands we are often inspired to work with smaller companies wishing to grow.
With an average annual turnover of £3-4M Impact is a well-structured company maintaining its solid credit rating throughout the recession. Impact is well regarded as a company of integrity by clients and suppliers alike.
Following a successful career in New Zealand working with some of the country's leading brands and brand agencies, Wayne immigrated to the UK in 1997 with his wife and daughter.
After three years with a London brand agency he joined Impact in October 2000 and is now Managing Director and joint partner in the business.
Originating from a creative background Wayne leads the strategic thinking at Impact, working with national and local clients including St John Ambulance, Citrica UK, Bramdean, Armourcoat, CLS, MEPC Granta Park and a wide range of investment property professionals.
Mark is Impact's Client Services Director, running the client facing side of the team. Mark spent the first 10 years of his career producing marketing and communications material for the corporate and finance sector.
He joined Impact in 1990 as a Director and in 2003 became an equal partner in the business. Mark's experience in producing large-scale projects in challenging time frames is a unique part of our business.
Mark's knowledge of data and its use within marketing is a valuable asset to the targeting and success of much of our campaign-led work.
A loyal client base, built up over many years, includes Thistle and Guoman Hotels, House of Baby, Alsford Timber, The Royal Horticultural Society and Bridge BR.
Les Underdown is one of Impact's principal Account Directors having started with the company in 1991. Les also sits on the Impact Board of Directors.
His knowledge of planning and implementing a wide range of communication material from concept to completion has won him a very loyal client base, many of whom have been with Impact since its launch in 1988.
Clients include Outback UK, Marley plc, Towergate, DSGI, West Kent Housing and NFU Mutual. Les also works widely in the commercial property sector with over 15 years experience in both investment and agency marketing.
David joined Impact in 2006 with a wide sector experience and was largely responsible for the development of the Thistle and Guoman Hotels re-brand in 2007.
Quickly gaining internal recognition he has gone on to inspire much of the creative work in the last two years, becoming our lead creative in 2009. His principal strength is developing creative excellence to strategic briefs.
Creative developed includes Thistle and Guoman Hotels, House of Baby, Bridge BR, MEPC Granta Park and Citrica.
Phil joined Impact as a senior designer in 2006 and moved to his current role as Head of Design in 2008.
Working with David he ensures that all creative is represented by design excellence, accuracy and attention to detail. His focus on Corporate Identity is a strength all of our clients benefit from, as is his ability to ensure consistency across wide range of marketing material.
Phil is directly and indirectly involved with Impact's entire client base.