Proposition, position and personality. All things that make up and add value to your brand and your business. Each month in South East Business I’ll be discussing the process of gaining Advantage by Design. Read each month here first.

read moreAdvantage by Design – when is a brand a big brand - South East Business January 2011

Whilst presenting creative concepts she expressed that surely her brand was not big enough to visually look as top-level as we were portraying it. In short, she thought the campaign was “too big” for her brand at that point in time.

read moreAdvantage by Design – to me marketing is about value - South East Business december 2010

At present it’s a very noisy world. It’s very diffi cult to get anyone to notice our brand. When they do we need to be very clear on what we want them to know
about our business.

read moreAdvantage by Design – brighter horizons - South East Business november 2010

Lets face it. Business has been better this year than last. The likely outcome is that 2011 will continue a trend of growth in the South East and around the UK.

read moreAdvantage by Design – how does your business present itself - South East Business october 2010

Since January I have highlighted various aspects that will improve your marketing and help to build your business and your brand.

read moreAdvantage by Design – visual identity in brand - South East Business september 2010

As a creative agency we find more and more that design is going beyond marketing and into the entire business plan. The principle of good design is as much about conception and planning as it is about copywriting and art direction.

read moreAdvantage by Design – Art Direction in Brand - South East Business August 2010

Last month I discussed the starting point for creating, developing and evolving any brand; tone-of-voice. How you talk to your audience should be the most important part of your business and your brand strategy.

read moreAdvantage by Design – Creating a Tone of Voice? - South East Business july 2010

Having been through the strategy behind brand I now want to discuss the creative route to bringing your brand to market. Bear with me, as this will take a few months.

read moreAdvantage by Design – Why do we need a brand? - South East Business June 2010

In the last three months I’ve highlighted the three elements that are the building blocks for creating a successful brand. These are proposition, position and personality.

read moreAdvantage by Design – Creating a personality - South East Business May 2010

As a creative agency we find more and more that design is going beyond marketing and into the entire business plan. Good design is as much about conception and planning as it is about copywriting and art direction.

read moreAdvantage by Design – Creating a position - South East Business April 2010

Last month I discussed the importance of proposition, or clearly understanding what it is that your business does and how it will benefit your clients. I also emphasised the need for your internal audience, the people who make up your business, to understand this as well.

read moreAdvantage by Design – Creating a proposition - South East Business March 2010

Design is more than just how something looks, it’s about how it works, solves the problems and answers the brief. As a creative agency we find more and more that design is going beyond marketing and into the entire business plan.