< back Advantage by Design – how does your business present itself - South East Business october 2010

Since January I have highlighted various aspects that will improve your marketing and help to build your business and your brand.

These will not only help to create a coherent message to your client base but also enable your business to understand what it is and what it does. This will help in many key areas including one of the most important, the first meeting with a new client.

You have marketed well and gained the interest of a potential client. In this meeting you will have the chance to convince them that your brand is the ideal partner to move forward with. Therefore the way you convey your business is absolutely key.

So how does your business present itself? Do you provide a good impression on arrival? Do you have a standard presentation? Can you explain your business clearly in a short space of time and with limited equipment? If there is more than one person in the presentation do you speak with one voice and at the right times?

Those working in a creative industry tend to be very competent at presenting their business. It is natural then to assume that this is one area where your agency can help you to great effect.

As part of our service we often get involved in creating client presentations. Every aspect should be considered from the way each member of the team dresses, what area each member of the team will talk about, what information you provide, how it is presented and what is left behind. We create a considered approach that clients can use again and again.

It’s a new way of thinking for a lot of businesses. In the marketplace, however, competition is high and that all-important first impression could secure a great deal of essential business. It is therefore well worth looking at to ensure you are getting it right.

If your conversion rate is not high but you consider you have an excellent product or service, then spend a little time talking to your agency, or alternatively call or email me to discuss how your business can gain advantage by design.