Impact has been appointed by (SUMMIT GLOBAL UK) WORLDWIDE LICENCEE for Polaroid Imaging Products to relaunch the brand into the UK.

Polaroid has been successfully relaunched in the US, with Lady Gaga being an influential member of the creative team.

The first project will be to develop creative inspiration for the eCommerce website, allowing the company to gain market share in online sales prior to the launch.

Impact was chosen on strong recommendation by the Polaroid UK management team. Managing Director for Polaroid in the UK, Graeme Chapman commented “I am delighted to be working with Impact on the relaunch. We know them to be strong creatively but it is always refreshing to work with an agency who understands the business side to such a significant project.
It’s the kind of thinking that contributes to success.”

Impacts Managing Director Wayne Hall is pleased to be working with a brand that has been so closely associated with the creative industry. “I used my first Polaroid as a junior creative many years ago. The Brand has always stood for simplicity and professionalism in a highly creative shell. We’re very excited to have been chosen for this project and to be working with such a high profile brand.”

The website is to be launched in the next two months.

Impact have launched the fifth generation of their website – Advantage by design.

The site, focusing on how strategically-led creative is producing results for a diverse local and national client base, is designed specifically to show how companies can create an advantage for their brand and their business by working with Impact. Read the rest of this entry »

Impact has launched a new brand for a baby superstore based in Bedford.

The project, produced from concept to completion in 4 months, included naming, brand identity, communications material, culture material, in-store way-finding and a major press and local outdoor campaign. Read the rest of this entry »